REVEAL: Come Fly With Us

  • Date
    20 June 2012
  • Time
    5.30-7pm
  • Venue

    City Campus East,

    Northumbria University,

    Newcastle upon Tyne

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From Northumbria University School of Design website

Northumbria University School of Design is delighted to present Peter Cooke, Design Lead at British Airways and Richard Stevens, founder and Creative Director of forpeople. Between them Peter and Richard are responsible for revolutionising the British Airways journey experience, including the design of the airline’s new First Class cabins; and are now pushing the boundaries with the help of Northumbria University students.

Peter and Richard will be talking about how they have managed to transform the BA brand, and the benefits of putting Design first in business. forpeople have worked together with British Airways’ in-house design experts on every aspect of the new First experience. Since 2005, they have been responsible for the overall creative direction of First including all aspects of the brand, product and service elements. forpeople are now retained by the airline as Global lead design agency.

Design is about doing the right thing for the right reasons. It isn’t about decoration. It’s about striving to anticipate the best answer to a real customer need, in a way that works for the business and the world around us. It starts with how people feel, think and do. And it ends with improving people’s lives. Come and hear these two inspirational speakers and find out how excellent design can improve your business.

After the keynote, you are invited to attend the opening of the Reveal Graduate Show - showcasing the hottest new Design talent around.

Further Information